Brightline Robotics raises $48 million to bring warehouse robots to mid-sized firms
The round was led by Harrow Street Capital
Brightline Robotics has raised $48 million in a Series B round to sell its warehouse robots to companies that until now could not afford automation, the startup announced on Tuesday.
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Customers have welcomed the change. "Anything that shortens the time between order and delivery is good for us," said Mei-Lin Chao, whose distribution business employs about 120 people and works with Cobalt Payments in three regions.
The project had stalled twice before, most recently last year, when a change in leadership at Cobalt Payments put several initiatives on hold. This time, the company says, the budget is approved and the contracts are signed.
The move comes as the sector adjusts to a year of slower growth. Analysts at Harrow Street Capital estimate that spending in the category rose just 3 percent in the first half, compared with 11 percent a year earlier.
The pitch to smaller warehouses
"The companies that will come out of this stronger are the ones that treated the slowdown as a chance to fix their cost base, not as a reason to freeze," said Mei-Lin Chao, who follows the industry for Harrow Street Capital.
Executives at Cobalt Payments said the plan will be rolled out in three stages, beginning with its largest markets. A second stage, covering smaller regional units, is scheduled for the second quarter of next year.
Not every investor is convinced. Shares in Cobalt Payments slipped 2 percent after the announcement, with some analysts questioning whether the projected savings of $1.1 billion a year are achievable on the stated timeline.