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Marketing

In-store screens sell out for the holiday season

Inventory was gone by August

Sarah LindgrenSeptember 4, 2026Updated 2 hours ago1 min readXFbWa
In-store screens sell out for the holiday season
Illustration · newsroom

Advertising inventory on supermarket screens sold out for the holiday season by August, two months earlier than last year, pushing late buyers into December slots.

The figures are modest by the standards of the largest players but significant for a company of this size. According to its latest filing, Oakhaven Bank generated $1.1 billion in revenue over the past twelve months, with margins improving in each of the last three quarters.

For Claire Mahoney, who founded her first company in 2015 and sold it four years later, the lesson is familiar. "Growth hides mistakes," she said. "When it slows down, you find out which decisions were good and which ones you just got away with."

The deal was approved after the parties agreed to divest two overlapping business lines, a condition regulators had signaled early in the review. Supporters called it a pragmatic compromise; critics said it left the hardest questions about market concentration unanswered.

What a slot costs

Oakhaven Bank will hold a briefing for analysts next month to walk through the numbers in more detail. Management has promised a first progress update alongside its third-quarter results.

Similar programs at rival firms have produced mixed results. In one well-known case, adoption exceeded projections within a year; in another, integration problems pushed the expected benefits back by almost eighteen months.

A survey of 400 mid-sized companies by the Northgate Survey found that 58 percent plan to increase their technology budgets next year, the highest share since 2021, even as most expect overall spending to stay flat.

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Sarah Lindgren

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