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Why Meridian Foods is pulling half its budget out of social ads

The company says retail media and in-store screens now deliver twice the return

1 day ago · In Marketing

Email is quietly becoming the best-performing channel again

Brands report open rates back above 40 percent after years of decline

3 days ago · In Marketing

The case against the 30-second ad

Attention data suggests six seconds is often enough

5 days ago · In Marketing

Cobalt Payments rebrands after research finds nobody could pronounce the old name

The new identity launches with a campaign built around small merchants

Aug 31, 2026 · In Marketing

Halden & Co. hires its first chief marketing officer in 140 years

The industrial group wants to sell directly to smaller customers

Aug 29, 2026 · In Marketing

What 1,000 abandoned carts taught Lumen about checkout

Shipping costs, not prices, drove most of the exits

Aug 27, 2026 · In Marketing